A consulting website that commands premium rates and books qualified discovery calls

• Lexicon

  How to choose a website builder — the questions that decide the outcome

  What to compare beyond the headline price: editing model, substrate, renewal posture, what a free plan actually covers, and what happens if you leave.

• How-To Guide

  Site structure — pages, sections and where your copy lives

  Pages, slugs and sections, and how the visual editor and the AI engine touch the same structure.

• How-To Guide

  How to set up business email at your own domain

  A business email is a domain, a mailbox, and three DNS records. Here is what the providers actually charge for it, whether you need one, and the setup that makes your mail reach the inbox.

The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://yourbusiness.com/#organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "18 Example Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Portland"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Strategy and operations reviews"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Process and tooling advice"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Team training workshops"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Ongoing advisory retainers"
        }
      }
    ]
  },
  "hasCredential": [
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "insurance",
      "name": "Professional liability insurance"
    }
  ]
}

This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.

Generic corporate WordPress templates and bloated marketing agency retainers

What usually goes wrong

• Heavy templates loaded with plugins that take 6 seconds to load on mobile phones
• No structured data for executive advisor credentials and specialized services
• Insecure forms that risk leaking confidential prospective client business challenges

Two trades with the same service model, the same buyer, and the same publishing model.

Audited comparisons on renewal transparency, mobile layout stability, and code ownership.