A real estate website that gets you found locally and captures buyer and seller enquiries directly

• How-To Guide

  How to verify your LocalBusiness structured data

  What the renderer emits, which fields turn an Organization into a LocalBusiness, and how to check the result without guessing.

• How-To Guide

  How to connect a custom domain to your website without paying markup fees

  The one DNS record a custom domain needs, the value to enter in it, what to do at the root apex, and the step that makes the domain answer.

• How-To Guide

  How to set up business email at your own domain

  A business email is a domain, a mailbox, and three DNS records. Here is what the providers actually charge for it, whether you need one, and the setup that makes your mail reach the inbox.

The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.

{
  "@context": "https://schema.org",
  "@type": "RealEstateAgent",
  "@id": "https://yourbusiness.com/#organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "18 Example Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Portland"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Buyer searches and viewings"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Vendor appraisals and listings"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Rental and lettings management"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Off-market sales advice"
        }
      }
    ]
  },
  "hasCredential": [
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "license",
      "name": "Real estate agent licence"
    }
  ]
}

This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.

Corporate brokerage sub-domains and pay-per-lead listing aggregators

What usually goes wrong

• Listing aggregators charging you to buy back leads from your own listings
• Corporate sub-domains where branding disappears if you ever switch brokerages
• Heavy iframe MLS widgets that crash mobile browsers and fail search engine indexing

Two trades with the same service model, the same buyer, and the same publishing model.

Audited comparisons on renewal transparency, mobile layout stability, and code ownership.