How does Zeso protect the privacy of prospective therapy clients?

Zeso injects zero advertising cookies, remarketing pixels, or third-party behavioral trackers into your site. Consultation request forms transmit directly via encrypted HTTPS to your private email or webhook.

How does Zeso help my therapy practice appear in 'therapist near me' searches?

We generate Schema.org MedicalBusiness structured data declaring your clinical qualifications, office location, service areas, and telehealth options, paired with sub-50ms edge speed so the page loads before the visitor bounces.

What does a therapy site have to protect?

Who is reading, and what they saw. The enquiry has to reach you and nobody else, and the page should not be something a passer-by can read over your shoulder. That is a design question first: one enquiry path, no public inbox, and no tracking on the pages that carry it.

Do I need a page for every therapy?

Only where the work differs enough to deserve its own words — trauma, couples, adolescent, a specific clinical method. A page per therapy that says the same thing is the doorway pattern; one page with real sections, and one type that says what kind of practice you are, is worth more.

What does the schema have to carry for a practice?

The type you set — MedicalBusiness says more than a generic LocalBusiness — plus the address, the hours, your clinical licence, the area you cover and the phone, in the same words the page shows. The clinical detail belongs in the copy; the markup declares where you are, when you are open, the licence you hold and the sessions you offer.

Therapists, Counselors & Psychologists

A therapy website that creates safe, confidential client connections and builds trust

Individuals seeking mental health support look for warmth, confidentiality, and clear expertise in their specific struggles. A modern private practice website needs encrypted intake forms, specialization silos, and zero third-party advertising tracking.

Schema.org MedicalBusiness

Built for: Licensed professional counselors (LPCs), marriage and family therapists (LMFTs), clinical psychologists, psychiatrists, and private therapy groups

edge locations: 330+
median TTFB: <50ms
uptime on paid plans: 99.9%

Live Interactive Experience

Explore what your website feels like in the real world

Switch between personas, toggle desktop and mobile frames, and test real interactive micro-experiences powered by Zeso's modular Pods and sub-50ms edge network.

Edge Node: Anycast (330+ PoPs)Edge TTFB: 24ms

Domain: elenavance.design1.0× Lifetime Price-Lock

https://elenavance.designSSL · Anycast

HTTP/3

Digital Sovereignty

Elena Vance — AI Research & Systems Design

Partner at Vector Labs. Writing on deterministic state engines, memory models, and open web standards.

Custom Domain

elenavance.design

at wholesale registry cost

Monthly Hosting Fee

$0.00 / month

Free 1-page site on custom domain

Platform Lock-in

0% Lock-in

Clean static HTML/CSS/JS export

The problem

The problem this solves

Therapists frequently pay directory listing sites (Psychology Today) a substantial yearly fee while their own websites look outdated, crawl when they load, and inject third-party marketing cookies that compromise client privacy.

The payoff

What you get

Private Intake

Confidential inquiry intake with zero advertising cookies or trackers

Prospective client consultation requests post directly via encrypted HTTPS to your secure webhook or office email, protecting vulnerable client disclosures.

Specialization Silos

Dedicated search silos for anxiety, trauma, couples therapy, and depression

Separate semantic URLs for specific clinical specialties help prospective clients feel understood, for distinct therapeutic searches.

Clinic Schema

Schema.org MedicalBusiness with hours and the service list

The type, the clinic address, the hours, the area you cover, your clinical licence and your liability insurance, and the sessions you offer — in-person and telehealth included — are declared in machine-readable JSON-LD, so a machine reads the clinic instead of inferring it.

How-to guides

The guides behind this

Your markup

The block your own site should carry

The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.

{
  "@context": "https://schema.org",
  "@type": "MedicalBusiness",
  "@id": "https://yourbusiness.com/#organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "18 Example Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Portland"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "In-person therapy sessions"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Video and telehealth appointments"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Initial consultation and assessment"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Clinical notes and referrals"
        }
      }
    ]
  },
  "hasCredential": [
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "license",
      "name": "Clinical licensure"
    },
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "insurance",
      "name": "Professional liability insurance"
    }
  ]
}

This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.

Data primitives

Pods that earn their place

Form sheetEventsCMS

See every Pod

The alternative

Where this differs

Directory listing sites and outdated, insecure template websites

What usually goes wrong

Third-party ad trackers and social pixels embedded in templates that track vulnerable clients
Paying ongoing directory subscription fees where competing therapists are displayed alongside your profile
Slow mobile loading times that cause distressed individuals seeking immediate help to abandon your site

The Zeso approach

Complete client trust: zero ad tracking, sub-50ms edge delivery, Schema.org MedicalBusiness data, and confidential encrypted appointment booking.

Adjacent trades