Q: What is local business schema, and where does it belong?

LocalBusiness is the schema.org type that declares what a business is: its name, address, phone, opening hours, and — for a trade — a more specific subtype such as Dentist or PlumbingContractor. It lives in one JSON-LD block in the page head, and it is a declaration rather than a lever. The map result comes from your Google Business Profile; the markup neither creates it nor ranks you for it. What it does is keep the facts a crawler reads and the facts a visitor sees from drifting apart. Google's LocalBusiness documentation is still published, and it asks that the marked-up properties match what is on the page.

Q: What is FAQ schema — and is it still worth adding?

FAQPage is the schema.org type that pairs a question with its answer, so a machine can extract the pair instead of inferring it from prose. It is still valid structured data, and Zeso still emits it for every question-and-answer pair a site publishes. What changed is what it buys. Google removed the FAQ rich result: its search documentation for the feature now redirects to the changelog entry that reads "Removing documentation for the FAQ rich result feature", which states that the feature is no longer shown in Google Search results. Earlier, in September 2023, the same documentation limited the feature to well-known authoritative government and health websites. So the markup is worth having for machine readability, and it is not worth having for a rich result, because that is no longer on the table. The QAPage documentation, the sibling type for question-and-answer pages, is still published.

Question 1

What is Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)?

Accepted Answer

GEO and AEO are modern search strategies focused on optimizing your website for AI-driven answer engines like ChatGPT Search, Perplexity, Claude, and Google AI Overviews. Where a search page ranks links, an answer engine reads passages and attributes them: the work is to make the facts on your page legible, quotable, and corroborated somewhere you do not control.

Question 2

How does Zeso generate my site's llms.txt file?

Accepted Answer

Zeso automatically compiles your site's business profile, service offerings, operating hours, and location into a clean, markdown-formatted /llms.txt file adhering to the open specification at llmstxt.org. AI bots can ingest this file in one request without having to parse complex web designs.

Question 3

Do I need to hire an SEO agency to get cited by ChatGPT or Perplexity?

Accepted Answer

No. What an agency sells as a monthly retainer is largely this same work, repeated: the markup, the manifest, the crawl checks. On Zeso that work is the platform itself — Schema.org LocalBusiness and FAQPage graphs, an llms.txt manifest, and a median TTFB of <50ms — included rather than billed each month. It is worth being precise about what each part is worth today, though. Google no longer shows the FAQ rich result, and its own guidance says an llms.txt file neither helps nor hurts your visibility in Google Search. What remains is machine readability, and that is what the platform provides.

Question 4

What is local business schema, and where does it belong?

Accepted Answer

LocalBusiness is the schema.org type that declares what a business is: its name, address, phone, opening hours, and — for a trade — a more specific subtype such as Dentist or PlumbingContractor. It lives in one JSON-LD block in the page head, and it is a declaration rather than a lever. The map result comes from your Google Business Profile; the markup neither creates it nor ranks you for it. What it does is keep the facts a crawler reads and the facts a visitor sees from drifting apart. Google's LocalBusiness documentation is still published, and it asks that the marked-up properties match what is on the page.

Question 5

What is FAQ schema — and is it still worth adding?

Accepted Answer

FAQPage is the schema.org type that pairs a question with its answer, so a machine can extract the pair instead of inferring it from prose. It is still valid structured data, and Zeso still emits it for every question-and-answer pair a site publishes. What changed is what it buys. Google removed the FAQ rich result: its search documentation for the feature now redirects to the changelog entry that reads "Removing documentation for the FAQ rich result feature", which states that the feature is no longer shown in Google Search results. Earlier, in September 2023, the same documentation limited the feature to well-known authoritative government and health websites. So the markup is worth having for machine readability, and it is not worth having for a rich result, because that is no longer on the table. The QAPage documentation, the sibling type for question-and-answer pages, is still published.

Be the source ChatGPT, Claude, and Perplexity quote

Explore what your website feels like in the real world

Elena Vance — AI Research & Systems Design

The problem this solves

What you get

Standardized machine-readable business manifest

Schema.org LocalBusiness & FAQPage graphs

A median TTFB under 50ms, so a slow response is not the blocker

The guides behind this

Pods that earn their place

Where this differs

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