What does Zeso do for an electrical contractor that wants to be found on Google Maps?

Zeso embeds Schema.org Electrician structured data with your address, your hours, the area you cover, your licence and the services you take, served with <50ms median TTFB from 330+ edge locations, so a machine reads the business without inferring it.

What does the schema have to carry for an electrician?

The type you set — Electrician says more than a generic LocalBusiness — plus the address, the hours, the price band, the area you cover, your licence and the services you take, in the same words the page shows. Your licence number belongs in the credential's name, because that is where a reader looks for it.

Should the site show my permit and inspection records?

Yes, and it is the one page of an electrician's site that a customer can actually check. A permit number, an inspection sign-off and a photographed panel label are three facts a competitor cannot write for you, and a customer comparing three quotes will look for them before they look at the price.

How should an electrician price an emergency call?

Say what the call-out costs and what the first hour covers, before the customer asks, and publish the same number on the site. An emergency price that has to be negotiated is a price the customer cannot compare, so it is also a price the customer cannot accept without a phone call — and every job you want is one they called you about.

Should I build a page for every service I take?

Only where the work differs enough that someone would search for it separately. EV charger installation, a consumer unit replacement and a commercial rewire are three different jobs with three different sets of facts — what it costs, how long it takes, what the customer has to prepare — and one page trying to be all three answers none of them well. The same rule applies to the areas you cover: say them in the copy rather than making a page per town, because a page per area is the doorway pattern — thin, interchangeable, and the reason search engines discount them.

Electrical Contractors

The electrician website that turns a tripped breaker into a booked call

Q: What does the schema have to carry for an electrician?

The type you set — Electrician says more than a generic LocalBusiness — plus the address, the hours, the price band, the area you cover, your licence and the services you take, in the same words the page shows. Your licence number belongs in the credential's name, because that is where a reader looks for it.

Q: Should the site show my permit and inspection records?

Yes, and it is the one page of an electrician's site that a customer can actually check. A permit number, an inspection sign-off and a photographed panel label are three facts a competitor cannot write for you, and a customer comparing three quotes will look for them before they look at the price.

Q: How should an electrician price an emergency call?

Say what the call-out costs and what the first hour covers, before the customer asks, and publish the same number on the site. An emergency price that has to be negotiated is a price the customer cannot compare, so it is also a price the customer cannot accept without a phone call — and every job you want is one they called you about.

Q: Should I build a page for every service I take?

Only where the work differs enough that someone would search for it separately. EV charger installation, a consumer unit replacement and a commercial rewire are three different jobs with three different sets of facts — what it costs, how long it takes, what the customer has to prepare — and one page trying to be all three answers none of them well. The same rule applies to the areas you cover: say them in the copy rather than making a page per town, because a page per area is the doorway pattern — thin, interchangeable, and the reason search engines discount them.

Most electrician sites lose the job in the four seconds before the call: the number is small, the licence is missing, and the page takes too long on a phone in a dark cupboard. This one fixes all three.

Schema.org Electrician

Built for: Domestic electricians, commercial and industrial contractors, EV charger installers, and maintenance teams

edge locations: 330+
median TTFB: <50ms
uptime on paid plans: 99.9%

Live Interactive Experience

Explore what your website feels like in the real world

Switch between personas, toggle desktop and mobile frames, and test real interactive micro-experiences powered by Zeso's modular Pods and sub-50ms edge network.

Edge Node: Anycast (330+ PoPs)Edge TTFB: 24ms

Domain: elenavance.design1.0× Lifetime Price-Lock

https://elenavance.designSSL · Anycast

HTTP/3

Digital Sovereignty

Elena Vance — AI Research & Systems Design

Partner at Vector Labs. Writing on deterministic state engines, memory models, and open web standards.

Custom Domain

elenavance.design

at wholesale registry cost

Monthly Hosting Fee

$0.00 / month

Free 1-page site on custom domain

Platform Lock-in

0% Lock-in

Clean static HTML/CSS/JS export

The problem

The problem this solves

An electrician is usually hired in a hurry, often in the dark, by someone who cannot see the screen properly. A site that makes the licence, the number and the service area hard to find loses that call to the one that makes them obvious.

The payoff

What you get

Emergency Call Routing

The number first, because the fault is live right now

A dark cupboard is a bad place to hunt for a phone number. One tap reaches the electrician, and the hours on the page are the hours that answer.

Electrician Schema

Schema.org Electrician structured data

The type, your address, your hours, the price band, the area you cover, the licence you hold, and the work you take are declared in machine-readable JSON-LD, so a machine reads the business instead of inferring it.

Permit & Sign-Off

The permit, the inspection and the panel label, photographed

A rewired house is legal work, and the proof is on paper: the permit, the inspection sign-off, and the label on the panel it was written for. Show all three and the comparison stops being about price.

How-to guides

The guides behind this

Your markup

The block your own site should carry

The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.

{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "@id": "https://yourbusiness.com/#organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "18 Example Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Portland"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Panel upgrades and full rewires"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Emergency fault finding and repair"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "EV charger installation"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Lighting, sockets and consumer unit swaps"
        }
      }
    ]
  },
  "hasCredential": [
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "license",
      "name": "Electrical contractor licence"
    },
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "insurance",
      "name": "Liability insurance"
    }
  ]
}

This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.

Data primitives

Pods that earn their place

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The alternative

Where this differs

Directory listing sites and the one template every trade is handed

What usually goes wrong

A contact form that asks for the job, the address and the budget before it shows the number.
A gallery of other electricians' work, with nothing about yours, your licence or the area you cover.
A page that takes seconds to load on the mobile connection the job is being called from.

The Zeso approach

One tap to call, the licence and the service area stated in the same words as the page, and a median TTFB under 50ms from every edge location — because the customer is standing in the dark waiting.

Adjacent trades