Fitness Studios, Gyms & Trainers
A fitness studio website that converts trial passes into committed monthly memberships
Prospective gym members judge fitness facilities on clean class schedules, coach credentials, and transparent membership pricing before setting foot in your door.
Schema.org ExerciseGym
- edge locations
- 330+
- median TTFB
- <50ms
- uptime on paid plans
- 99.9%
Live Interactive Experience
Explore what your website feels like in the real world
Switch between personas, toggle desktop and mobile frames, and test real interactive micro-experiences powered by Zeso's modular Pods and sub-50ms edge network.
Elena Vance — AI Research & Systems Design
Partner at Vector Labs. Writing on deterministic state engines, memory models, and open web standards.
Custom Domain
elenavance.design
at wholesale registry cost
Monthly Hosting Fee
$0.00 / month
Free 1-page site on custom domain
Platform Lock-in
0% Lock-in
Clean static HTML/CSS/JS export
The problem
The problem this solves
Fitness websites fail because class schedules are buried in unreadable third-party app iframes that break on phones, and membership pricing is hidden behind pushy sales forms. Frustrated visitors leave and join competing gyms.
The payoff
What you get
Live Class Schedule
Mobile-optimized weekly class calendar powered by Events Pod
Display spin classes, HIIT sessions, and personal training slots in responsive grids that update instantly without heavy third-party app widgets.
Trial Pass Intake
One-click free pass booking that routes leads to your front desk
Forms Pod captures prospective member inquiries, fitness goals, and preferred workout times directly to your sales desk with zero middleman app commissions.
Gym Schema
Schema.org ExerciseGym with hours, amenities and the membership list
The type, the gym address, the opening hours, the price band, the area you cover, your trainer certification and the facilities you have — showers and parking — are declared in machine-readable JSON-LD, with memberships, personal training and classes in the catalogue, so a machine reads the gym instead of inferring it.
How-to guides
The guides behind this
Your markup
The block your own site should carry
The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.
{
"@context": "https://schema.org",
"@type": "ExerciseGym",
"@id": "https://yourbusiness.com/#organization",
"name": "Your Business Name",
"url": "https://yourbusiness.com/",
"telephone": "+1-555-0100",
"address": {
"@type": "PostalAddress",
"streetAddress": "18 Example Street",
"addressLocality": "Portland",
"addressRegion": "OR",
"postalCode": "97204",
"addressCountry": "US"
},
"areaServed": [
{
"@type": "City",
"name": "Portland"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "18:00"
}
],
"priceRange": "$$",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Gym membership and day passes"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Personal training sessions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Group classes and yoga"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Membership tiers and joining"
}
}
]
},
"hasCredential": [
{
"@type": "EducationalOccupationalCredential",
"credentialCategory": "certification",
"name": "Personal trainer certification"
}
],
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Showers",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Parking",
"value": true
}
]
}This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.
Data primitives
Pods that earn their place
The alternative
Where this differs
Clunky fitness software widgets (Mindbody, Glofox) and slow WordPress templates
What usually goes wrong
- Class schedules embedded in slow iframes that fail to render on smartphone screens
- Paying monthly software subscription fees for basic booking pages that look outdated
- No structured data, so a machine has to infer the business on nearby fitness searches
The Zeso approach
Sub-50ms edge delivery is what a member sees when they open the class schedule on a phone, with Schema.org ExerciseGym JSON-LD and zero commission trial booking out of the box.
Adjacent trades
Other local businesses we build for
Two trades with the same service model, the same buyer, and the same publishing model.
Head-to-head
Compare with category alternatives
Audited comparisons on renewal transparency, mobile layout stability, and code ownership.
Before you ask
Questions
Launch your gym website