Do I have to pay per lead or per phone call on Zeso?

No. The lead marketplaces sell you one lead at a time, and what they charge is their number, not one we have measured. What is ours is the other half: Zeso is your own independent web presence, every call and inquiry goes straight to your phone, and there is no commission to pay.

Will my plumbing site be found in surrounding towns and neighborhoods?

Your coverage is stated on the page, and your business profile carries the address, the coordinates, the hours and the phone into the LocalBusiness data. What the platform does not do is generate a page per neighbourhood — that is the doorway pattern, and if you want those pages, they are ones you write.

How do I show the area I cover without a page for every town?

One statement, not a page each. Say which areas you cover in the copy, keep the address and coordinates in the LocalBusiness data, and let the phone be the action. A page per town is the doorway pattern: thin, interchangeable, and the reason search engines discount them.

What should happen when someone searches "emergency plumber near me" at 11pm?

They should reach a number in one tap, and the hours you publish should be the hours you answer. The platform gives you click-to-call dispatch and puts your real hours into the structured data. It does not answer the phone, and it does not decide when you are open.

Does the schema have to say "plumber"?

The type you set is the type a machine reads. "PlumbingContractor" says more than the generic "LocalBusiness", and it is a field you set rather than one the platform infers from the trade you happen to be in.

Plumbing Contractors

The plumbing website that answers emergency calls before the competitor

When a pipe bursts at 11pm, nobody reads your origin story. They need your phone number, your 24-hour emergency status, and proof that you are licensed and nearby.

Schema.org PlumbingContractor

Built for: Residential plumbers, emergency drain cleaners, and commercial mechanical contractors

edge locations: 330+
median TTFB: <50ms
uptime on paid plans: 99.9%

Live Interactive Experience

Explore what your website feels like in the real world

Switch between personas, toggle desktop and mobile frames, and test real interactive micro-experiences powered by Zeso's modular Pods and sub-50ms edge network.

Edge Node: Anycast (330+ PoPs)Edge TTFB: 24ms

Domain: elenavance.design1.0× Lifetime Price-Lock

https://elenavance.designSSL · Anycast

HTTP/3

Digital Sovereignty

Elena Vance — AI Research & Systems Design

Partner at Vector Labs. Writing on deterministic state engines, memory models, and open web standards.

Custom Domain

elenavance.design

at wholesale registry cost

Monthly Hosting Fee

$0.00 / month

Free 1-page site on custom domain

Platform Lock-in

0% Lock-in

Clean static HTML/CSS/JS export

The problem

The problem this solves

Plumber websites fail on two fundamentals: phone numbers buried in small text and slow mobile loading on cellular connections. A customer with water flooding their basement taps the first result that loads and connects.

The payoff

What you get

One-Tap Call

Sticky click-to-call header engineered for emergency dispatch

Your phone number is sticky, bold, and tap-enabled at the top of every mobile screen. Calls connect directly without navigating menus.

Local Contractor Schema

PlumbingContractor Schema.org, declared from your business details

The type, your address, the hours you publish, the area you cover, your plumbing licence and your backflow certification, and the jobs you take — emergency call-outs and boiler service included — are declared in machine-readable JSON-LD, so a machine reads the business instead of inferring it.

Job Proof

Recent local job albums showing real repairs

Real photos of water heater installs and pipe replacements in specific neighborhoods prove you do real work in their town.

How-to guides

The guides behind this

Your markup

The block your own site should carry

The type is the field you set, so it is the specific one rather than the generic LocalBusiness. Zeso builds the entity from your business details — the type, the address, the coordinates, the hours, the price band, the area you cover, the services you sell, the licence you hold and the amenities of the place.

{
  "@context": "https://schema.org",
  "@type": "PlumbingContractor",
  "@id": "https://yourbusiness.com/#organization",
  "name": "Your Business Name",
  "url": "https://yourbusiness.com/",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "18 Example Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Portland"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Emergency leak and burst pipe repair"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Boiler installation and servicing"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Drain cleaning and unblocking"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Bathroom and kitchen installation"
        }
      }
    ]
  },
  "hasCredential": [
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "license",
      "name": "Plumbing licence"
    },
    {
      "@type": "EducationalOccupationalCredential",
      "credentialCategory": "certification",
      "name": "Backflow tester certification"
    }
  ]
}

This is the block your own site should carry. On a site Zeso hosts, the platform emits it for you — fetch the page and check it. Anywhere else, replace every value with your own, including the opening hours, the four services and the credential's name, where a licence number belongs, and put it in a script tag of type application/ld+json. It is a declaration, not a request: it tells a machine what is true about the business, and it cannot make a ranking or a map result.

Data primitives

Pods that earn their place

Form sheetEventsAlbums

See every Pod

The alternative

Where this differs

Lead generation directory middlemen and generic template builders

What usually goes wrong

Paying a per-lead fee on directory platforms, where 5 plumbers compete for the same job
Slow bloated templates that take 8 seconds to load on a customer's phone
No structured business data at all, so a machine has to guess which streets you cover

The Zeso approach

You own the direct phone call with zero middleman fees: sub-50ms edge speed, prominent click-to-call dispatch, and Schema.org PlumbingContractor markup that states the same facts the page does.

Adjacent trades